Strengthening Women
Curves‘s mission and passion is strengthening women. The not-so-secret reason to Curves’ success is its 30-minute circuit training that helps members attain the habit of exercise. The equipment is easy to use with no weights, but instead a hydraulic resistance system that is safe. It is also a complete workout that incorporates a warm-up and cool down, aerobic exercise, strength training, and stretching, all within 30 minutes. Curves also has a revolutionary diet program that’s based in science and has been proven in numerous and ongoing university research studies to raise metabolism and end the need for perpetual dieting. With its scientifically proven exercise and diet programs, Curves is the only “one-stop shop” where women can lose weight, gain muscle strength and aerobic capacity, and raise metabolism for good.
History of Curves (US)
Founders Gary and Diane Heavin, committed veterans of the fitness and advertising industries, are considered the innovators of the express fitness phenomenon that has made exercise available to more than 4 million women worldwide. They share a passion for and commitment to women’s health and fitness. The Heavins opened the first Curves in 1992 in Harlingen, Texas. Their innovative, 30-minute fitness concept combined strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. The club was an overnight success, as it gave women a supportive and comfortable atmosphere in which to work out. In fact, the company’s unofficial motto became “no makeup, no men, and no mirrors.”
Curves caught on like wildfire and opened clubs at an astronomical rate, sometimes more than doubling its number of locations from year to year. This was all done by word of mouth until Curves launched its award-winning national advertising campaign in 2003. What took McDonalds 25 years and Subway 26 years to do—open 7,000 locations—Curves did in under a decade.
Today, Curves has thousands of clubs in more than 90 countries serving more than 4 million members. Currently there are 14 Curves outlets in Malaysia.
FITNESS CAREER
Curves is looking for passionate and enthusiastic people to join their team!
With nearly 10,000 clubs in over 90 countries, and 4 million members, Curves is a dynamic Global Brand and a great organization to be part of! The various career opportunities or positions available include the following:-Recruitment is open to females only.
1. Club Manager
2. Assistant Club Manager
3. Circuit Coach
Please click HERE to view the full job description.
Curves Malaysia official website – www.curves.com.my
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